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The Cost of Free

   2010    Technology
In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonized the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century
Series: The Virtual Revolution

Is Privacy Dead

   2016    Technology
We live under a billion unblinking eyes - a global surveillance system that solves crime and uncovers terrorist plots. But are we ready for a world without secrets - where not even our homes are off-limits and corporations know our every desire?
Series: Through the Wormhole Season 7
Leaving Neverland

Leaving Neverland

   2019    Culture
Tiger

Tiger

   2020    History
The Mind Explained

The Mind Explained

   2019    Medicine
Breakthrough

Breakthrough

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The Beatles: Get Back

The Beatles: Get Back

   2021    Art
Elvis Presley: The Searcher

Elvis Presley: The Searcher

   2018    History
Minimalism

Minimalism

   2015    Culture