Nintendo was like an impossibly huge wall. But if Mario was the undisputed king, an underdog was about to declare war. For Japanese game maker Sega, mainly known for its arcade cabinets, the battle was about winning the home console market. Sega's Genesis console and its speedy character, Sonic, hit the market.
In the early '80s, sports video games existed, but they didn't really look real. And one visionary entrepreneur had already started tackling the challenge of taking sports from the stadium onto the screen. Electronic Arts kicks off a partnership with football legend John Madden.