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The Cost of Free

   2010    Technology
In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonized the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century
Series: The Virtual Revolution

Artic

   2009    Nature
The Russian Arctic is one of the world’s most extreme habitats, yet it is a haven for polar bears, lemmings, arctic foxes and walruses. In late August, massive muskoxen bulls gather together to compete for mating dominance. Each bull can weigh 400 kilogram’s and charge at a speed of 40 kilometres an hour; a head-to-head impact can be heard more than a kilometre away
Series: Wild Russia

Reel Rock
Reel Rock

   2014    Culture
Leaving Neverland
Leaving Neverland

   2019    Culture
The Beauty of Maps
The Beauty of Maps

   2010    History
Universe
Universe

   2021    Science
Triumph of Life
Triumph of Life

   2006    Nature
The Big Think
The Big Think

   2017    Technology
Planet Earth II
Planet Earth II

   2016    Nature