The film investigates the inner workings inside the commercial pet food industry, which has went largely unchallenged until now and Pet Fooled is made with an aim to expose its secrets and lack of transparency. Marketed toward humans, but made for consumers who can’t speak, pet food companies have learned how to navigate through verbiage and loopholes. The end result is a product that’s cheap and easy for them to make, while buyers are promised that they’re giving 'quality,' 'healthy,' and 'nutritious' food to their pets. Some veterinary professionals in the film link modern ailments found in pets, such as obesity and allergies, to diet.
Insights and knowledge are shared by multiple interviewees, including Dr. Karen Becker of Mercola Healthy Pets, Dr. Barbara Royal, founder of The Royal Treatment Veterinary Center and Oprah Winfrey’s veterinarian, Susan Thixton, founder of Truthaboutpetfood.com.

The world is affected by an obesity epidemic, but why is it that not everyone is succumbing? Medical science has been obsessed with this subject and is coming up with some unexpected answers. As it turns out, it is not all about exercise and diet. At the centre of this programme is a controversial overeating experiment that aims to identify exactly what it is about some people that makes it hard for them to bulk up.

Widespread dietary changes are needed if we’re to combat the range of health problems associated with obesity and the environmental damage caused by industrial farming. Switching to a vegan diet is a potential solution, but selling the idea to the meat-eaters around the world is a tricky proposition.