Pet Fooled 2017 Technology The film investigates the inner workings inside the commercial pet food industry, which has went largely unchallenged until now and Pet Fooled is made with an aim to expose its secrets and lack of transparency. Marketed toward humans, but made for consumers who can’t speak, pet food companies have learned how to navigate through verbiage and loopholes. The end result is a product that’s cheap and easy for them to make, while buyers are promised that they’re giving 'quality,' 'healthy,' and 'nutritious' food to their pets. Some veterinary professionals in the film link modern ailments found in pets, such as obesity and allergies, to diet. Insights and knowledge are shared by multiple interviewees, including Dr. Karen Becker of Mercola Healthy Pets, Dr. Barbara Royal, founder of The Royal Treatment Veterinary Center and Oprah Winfrey’s veterinarian, Susan Thixton, founder of Truthaboutpetfood.com.