In 1949, after decades of making wooden furniture and toys, Ole Kirk Christiansen's small factory in Billund, Denmark, moved to plastic and created the 'Automatic Binding Bricks', which would later be known as LEGO. When the company patented the tube system in 1958, LEGO became the dominant toy line worldwide throughout the 1960s and 1970s. When other competitors capitalized on the expiration of the company's patents in the 1980s, LEGO faced stiff competition until they reported their first loss in 1998. Poor business decisions with film licenses and the failure of the Jack Stone and Galidor lines brought LEGO to near-bankruptcy until Jørgen Vig Knudstorp took over the company and, by bringing it back to its roots, rejuvenated LEGO's profits. By the time The Lego Movie hit theaters in 2014, LEGO became the largest toy franchise in the world.
Across the world, rising demands for food, water and materials have pushed resources to the limit. Many parts of the world have major challenges over fresh water. A lot of soils have a lot of residual pesticides and herbicides. At the same time waste is piling higher. All this demands a new wave of innovation. The challenge is to make more of the things we need without the environmental cost.
In this series, David Pogue explores the fantastic chemistry behind the everyday and sets out on a worldwide quest to find the key molecules and chemical reactions that have paved the way for human civilization, life, and even the universe as we know it. In the first episode, glass so strong you can jump on it, rubber so tough it protects a clay pot dropped from 50 feet, endless varieties of plastic. Scientists and engineers have created virtually indestructible versions of common materials by manipulating the chains of interlocking atoms that give them strength—but have they made them too tough?
By the time The Lego Movie hit theaters in 2014, LEGO became the largest toy franchise in the world.