In this curious series, the minds behind history's most iconic toy franchises will discuss the rise (and sometimes fall) of their billion-dollar creations. In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars. This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs. Since then, toy sales of the Star Wars franchise have totaled to US$14 billion worldwide.
Completely proving something can be difficult, if not impossible. So instead, we have the faith of the believer, the confidence interval of the scientist. What we think we know, we really only believe we know. On this episode of Mind Field, we are going to take a look at a kind of lie we tell ourselves. And we are going to use belief to turn a lie... into a truth.
It all begins as a study on the psychology of prison life led by Stanford psychology professor Dr. Philip Zimbardo. 24 volunteers - 12 guards and 12 prisoners - have agreed to spend the next two weeks recreating life in a correctional facility. Normal people can become monsters, given the right situation, that's the standard narrative of the Stanford Prison Experiment, one of the most famous psychological experiments of all time. But what if the cause of its participants' cruel behavior wasn't what we've always been told?
Moral psychology isn't always an easy thing to study. Experiments that actually puts people in what feels like a real scenario may get realistic results, but researchers must always balance the benefits of what we could learn with the safety and well-being of the people they study. Often what we learn from moral psychology experiments doesn't make humans look good. We are imperfect creatures. But the more we learn about why and how we make the moral choices that we do, the better we'll be able to tackle difficult questions in the future.
Can we find a way to distribute power so that everyone has their say? A U.S. president explains the challenges of making decisions that affect hundreds of millions of lives, and Freeman learns about an African woman who has created a society without men. He explores how the rise of the internet may fundamentally change how democracy works.
In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars. This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs. Since then, toy sales of the Star Wars franchise have totaled to US$14 billion worldwide.