In 1983 Hasbro bought the license of the Diaclone and Micro Change toys from Takara, then commissioned Marvel Comics to come up with a story-line and character names for the toys. The result: Transformers. Despite Tonka releasing the cheaper Gobots line six months earlier, Hasbro's Transformers took the toy market by storm in 1984, raking in US$150 million that year. At the peak of the toy line's popularity, The Transformers: The Movie hit theaters to further capitalize on its success, but the film polarized fans and collectors with the death of Optimus Prime and majority of the original characters. As Hasbro took full control of Transformers from Takara by the late 1980s, sales declined until the toy line was discontinued in 1991. After the failed Generation 2 reboot, Beast Wars rejuvenated the franchise in 1995. In 2007, the live-action Transformers film solidified Transformers' position as Hasbro's flagship toy line.
Since the original series went on the air in 1966, the Star Trek franchise has had a history of ups and downs in the toy business - from AMT's faithful scale model kit of the USS Enterprise to Remco's obscure tie-in merchandise, to Mego's best–selling action figure line. Following Mego's bankruptcy in 1983 and a string of flops by Ertl and Galoob, Playmates Toys picked up the toy license in the late 1980s and sparked a resurgence in the franchise's toy sales. From the mid-2000s onwards, companies such as Art Asylum and McFarlane Toys continue to keep the Star Trek toy franchise alive.
In this curious series, the minds behind history's most iconic toy franchises will discuss the rise (and sometimes fall) of their billion-dollar creations. In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars. This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs. Since then, toy sales of the Star Wars franchise have totaled to US$14 billion worldwide.
This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Art & Copy is a powerful film about advertising and inspiration.
Michael Wood tells the tale of China's first great international age under the Tang Dynasty (618-907). From the picturesque old city of Luoyang, he travels along the Silk Road to the bazaars of central Asia and into India on the track of the Chinese monk who brought Buddhism back to China. This tale is still loved by the Chinese today and is brought to life by storytellers, films and shadow puppet plays. Then in the backstreets and markets of Xi'an, Michael meets descendants of the traders from central Asia and Persia who came into China on the Silk Road. He talks to Chinese Muslims in the Great Mosque and across town hears the amazing story of the first reception of Christianity in 635. Moving south, Michael sees the beginnings of China as an economic giant. On the Grand Canal, a lock built in 605 still handles 800 barges every day! The film tracks the rise of the silk industry and the world's favourite drink - tea. Michael looks too at the spread of Chinese script, language and culture across east Asia. 'China's influence on the East was as profound as Rome on the Latin West', he says, 'and still is today'. Finally, the film tells the intense drama of the fall of the Tang. Among the eyewitnesses were China's greatest poets. In a secondary school in a dusty village, where the Chinese Shakespeare - Du Fu - is buried in the grounds, the pupils take Michael through one famous poem about loss and longing as the dynasty falls. And in that ordinary classroom, there is a sense of the amazing drama and the deep-rooted continuities of Chinese culture.
In 2007, the live-action Transformers film solidified Transformers' position as Hasbro's flagship toy line.