In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonized the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century
The deep is perhaps the most hostile environment on earth, at least to us - a world of crushing pressure, brutal cold and utter darkness. We have barely begun to explore it, and yet it is the largest living space on the planet. Scientists already think that there is more life in the deep than anywhere else on earth. This episode takes us on an epic journey into the unknown, a realm that feels almost like science fiction. We discover alien worlds, bizarre creatures and extraordinary new behaviours never seen before. We encounter savage hordes of Humboldt squid hunting lanternfish in the depths and coral gardens flourishing in absolute darkness, with more species of coral to be found in the deep than on shallow tropical reefs. Narrated by David Attenborough.
This episode provides an overview of the nature of electromagnetism, as discovered through the work of Michael Faraday. Tyson explains how the idea of another force of nature, similar to gravitational forces, had been postulated by Isaac Newton before. Tyson continues on Faraday, coming from poor beginnings, would end up becoming interested in studying electricity after reading books and seeing lectures by Humphry Davy at the Royal Institution. Davy would hire Faraday after seeing extensive notes he had taken to act as his secretary and lab assistant. After Davy and chemist William Hyde Wollaston unsuccessfully tried to build on Hans Christian Ørsted's discovery of the electromagnetic phenomena to harness the ability to create motion from electricity, Faraday was able to create his own device to create the first electric motor by applying electricity aligned along a magnet. Davy, bitter over Faraday's breakthrough, put Faraday on the task of improving the quality of high-quality optical glass, preventing Faraday from continuing his research. Faraday, undeterred, continued to work in the Royal Institution, and created the Christmas Lectures designed to teach science to children. Following Davy's death, Faraday returned to full time efforts studying electromagnetism, creating the first electrical generator by inserting a magnet in a coil of wires.
Tyson continues to note that despite losing some of his mental capacity, Faraday concluded that electricity and magnetism were connected by unseen fields, and postulated that light may also be tied to these forces. Using a sample of the optical glass that Davy had him make, Faraday discovered that an applied magnetic field could affect the polarization of light passing through the glass sample (a dielectric material), leading to what is called the Faraday effect and connecting these three forces. Faraday postulated that these fields existed across the planet, which would later by called Earth's magnetic field generated by the rotating molten iron inner core, as well as the phenomena that caused the planets to rotate around the sun. Faraday's work was initially rejected by the scientific community due to his lack of mathematical support, but James Clerk Maxwell would later come to rework Faraday's theories into the Maxwell's equations that validated Faraday's theories. Their combined efforts created the basis of science that drives the principles of modern communications today.
Find out what is being done to prevent the end of the world from threats from outer space such as comets and asteroids. Also discussed are apocalyptic scenarios.
A look at the probes which explored our Solar System, laying the groundwork for a future spacecraft to search for life on a second Earth. That space craft must communicate, it must navigate, it must have power, it must have propulsion. We will have to give it all the intelligence necessary to make its own decisions. In 'The Explorers' the spacecraft Artemis initiates launch sequence and begins its 4.7 light year journey to Minerva B - an Earth-like exoplanet.
